In recent years, generative artificial intelligence (generative AI) has revolutionized many industries, including design and engineering. With its ability to analyze large volumes of data, identify patterns, and generate innovative solutions, AI is radically transforming the way designers conceive and realize their projects.
Traditionally, design has been based on human experience and creativity, with digital tools used primarily to improve workflow. Today, advanced predictive and generative AI models can automate many processes, reducing development times and opening up new opportunities for experimentation and innovation.
From automated creation to extreme customization
One of the most exciting aspects of generative AI in design is the ability to create concepts and prototypes in record time. Advanced software such as MidJourney, DALL E and Runway allow you to generate images, patterns and layouts starting from simple text inputs or preliminary sketches. This technology accelerates the creative process and offers designers the possibility to explore innovative solutions without necessarily having to develop every detail from scratch.
In addition to speed, generative AI offers a level of customization never seen before. Thanks to data analysis and predictive models, it is possible to generate customized projects to meet the specific needs of customers, adapting to tastes, market trends and even the ergonomic and functional needs of each user. This approach allows for the creation of highly immersive and unique experiences, both in the world of graphic design and industrial design.
Generative AI and Design: A Winning Combination
In previous articles, we described how predictive AI can support the design processes of Make-to-Order/Engine-to-Order companies. Advanced models based on deep learning can automate the consultation of portfolios of hundreds of projects and retrieve past projects that are geometrically similar to each other. These models offer an immense competitive advantage because by enhancing knowledge sharing they enable design-by-reuse, i.e. the possibility of cutting time-to-market by starting from existing projects instead of reformulating proposals from scratch.
With generative AI, it is possible to take the next step. Once the reference shapes have been identified, it is possible to generate a combination of them, allowing designers to evaluate different design proposals before proceeding to a detailed design. Similarly, in the graphic field, it is possible to simulate catalog variations, virtually testing product differentiations in terms of colors, textures and shapes.
It is about facilitating the designer’s work by providing ideas to planners and designers for new designs in a winning combination of human-machine collaboration. However, the potential of these technologies can be unleashed by training the intelligence on the product portfolio of the individual company, to grasp the technical and brand specificities to be reproduced and protected.
Intellico: the future of AI applied to design
The evolution of generative AI represents a momentous shift for the design world, and companies integrating this technology into their processes are already gaining a significant competitive advantage. Intellico is at the forefront of this change, offering AI-based solutions to support businesses in the design and engineering sector.
Thanks to advanced tools and cutting-edge technological know-how, Intellico.ai helps designers, planners and companies to make the most of the potential of generative AI, improving the efficiency, creativity and sustainability of their projects. With an innovative and future-oriented approach, Intellico.ai stands as a point of reference for those who want to embrace change and transform their way of designing.
