Is AI a game changer for Cosmetics Companies?

Cosmetic AI - Intellico


Artificial intelligence (AI) is revolutionizing many industries, including the cosmetics sector. Cosmetic companies of all sizes are incorporating AI to improve their operations, research, and customer engagement.

In Italy, the cosmetic industry is on the rise, growing by an impressive 8.9% in 2023, and a big part of this boom is thanks to technological advancements. The e-commerce side of things has really taken off, with a 12.5% growth, showing just how much the sector is embracing digital transformation. And here’s an interesting tidbit: 11.9% of players in the cosmetics industry are already seeing the huge potential AI has for their businesses. It’s clear that technology, especially AI, is becoming a game-changer in the world of beauty and skincare1.

AI Use Cases along the Cosmetics Value Chain

AI is applied across various segments of the cosmetics value chain, from supply chain management to customer interaction. Specifically:

  1. Supply Chain: AI optimizes inventory planning and automates document management, enhancing efficiency in third-party logistics. By using AI algorithms to predict demand and manage stock levels, companies can reduce overstock and stockouts, leading to significant cost savings and improved customer satisfaction. AI can also streamline the procurement process by predicting supplier performance and identifying the best sources for raw materials, thus ensuring a steady supply of high-quality ingredients.
  2. Research and Development: Generative AI aids in designing new cosmetic products by simulating different cosmetic formulations and predicting their efficacy and safety. Also, AI-driven analysis of large datasets can identify emerging trends and consumer preferences, enabling companies to develop innovative products that meet market demands. Predictive AI also helps in the analysis of trends in cosmetic ingredients, allowing researchers to forecast the popularity of certain components and adapt their formulations accordingly.
  3. Business Support: AI analyzes emerging trends, enabling the projection of personalized products and optimization of supply chains. By leveraging machine learning algorithms, companies can predict future beauty trends based on historical data, social media analysis, and consumer behavior studies. This foresight allows businesses to stay ahead of the competition by launching products that cater to the evolving preferences of their customers.
  4. Marketing and Sales: AI predicts customer inquiries, optimizes pricing, and targets customers for cross-selling and up-selling opportunities. By analyzing customer data, AI can create personalized marketing campaigns that resonate with individual consumers, increasing engagement and conversion rates. AI can also determine the optimal pricing strategy for different products by considering factors such as competitor prices, consumer demand, and market conditions.
  5. Operations: Predictive maintenance for production lines, optimization of production schedules, and quality control of packaging are enhanced through AI. By analyzing data from sensors and machinery, AI can predict potential equipment failures and schedule maintenance before breakdowns occur, thus minimizing downtime and ensuring continuous production. AI can also enhance quality control processes by detecting defects in packaging and ensuring that products meet the required standards before they reach the market.
  6. Client-Based Services: AI automates contract and document management and improves customer care with AI-based systems. AI-powered chatbots and virtual assistants provide instant responses to customer inquiries, offering personalized product recommendations and resolving issues efficiently. AI-powered chatbots and virtual assistants provide instant responses to customer inquiries, offering personalized product recommendations and resolving issues efficiently.

Case Study: Practical Application from Intellico

At Intellico, we have successfully implemented two significant AI-driven solutions in the cosmetics industry, demonstrating their transformative benefits and potential for innovation:

  1. Formulation prediction: by leveraging archived formulations tested in labs, AI models can predict new ingredient combinations for innovative formulations. This accelerates the R&D process and reduces costs. AI can simulate the interactions between different ingredients and predict the properties and performance of new formulations without the need for extensive physical testing. This not only speeds up the product development cycle but also reduces the resources required for experimentation. In Intellico we approach this use case with our product Matilde. Thanks to Explainable AI, the cosmetic R&D team can:
    • Understand the similarities between formulations and focus on clusters of similar recipes to develop new ones;
    • Rationalize similar formulations to simplify the supply chain or reduce the production costs;
    • Identify which specific ingredients significantly impact the final product properties to modify the mix in the formulation enhancing product characteristics.
  2. Anticipate new cosmetic trends and realize consumer-driven product: AI marketing assistant can use data from internal databases and external sources such as market trends, social networks and publications, and provide information upon specific request of the marketing team. Through the integration of Generative AI, we unlock the following benefits for the marketing team:
    • Streamlined access to up-to-date information: AI can automatically extract valuable information from multiple sources, streamlining the process of understanding customer needs and preferences;
    • Marketing Insight: AI can support the team to understand consumer behavior and preferences, guiding marketing strategies and product development;
    • New product suggestions: by analyzing market preferences and the existing product catalog, AI can generate recommendations for new products. This ensures that new product development is aligned with current market demands and consumer trends.


AI is reshaping the cosmetics industry, offering numerous benefits from product development to customer engagement. The extent to which this technology can transform our organization and drive business growth hinges on our ability to accurately assess its potential and align it with our strategic priorities.

Where can we derive tangible value by introducing AI? What are the expected reductions in costs or the increases in revenues and lead generation that we can achieve? How much faster and more efficient can we become in developing new products? AI is not just about technology; it is about business.

Large companies are leading the way, but small and medium-sized enterprises are also beginning to recognize AI’s potential. As the technology continues to evolve, its integration into the cosmetics sector is expected to drive further innovation and efficiency. Companies that embrace AI will be well-positioned to capitalize on these advancements, delivering superior products and experiences to their customers.


  1. Cosmetica Italy, 2024

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